MEET CHARLOTTE.
Founder of Studio C, with over a decade of fashion buying experience and three years working independently with brands, retailers and manufacturers.
I’ve spent my career looking at product through both a creative and commercial lens — building ranges, spotting opportunities, understanding customers and turning trend into product that works in the real world.
Consultancy has also taken me to the other side of the buying table, giving me a different perspective on how retailers and suppliers work together — and where opportunities can get missed.
GOOD PRODUCT SITS WHERE CREATIVE INSTINCT MEETS COMMERCIAL THINKING.
That’s the perspective I bring to every Studio C project.
MORE THAN A DECADE
IN PRODUCT.
BUYING
Over a decade of fashion buying experience across major UK retailers, spanning womenswear, menswear, kidswear, footwear and accessories.
PRODUCT & TREND
Range architecture, product development, pricing, competitor analysis and trend — grounded in commercial thinking and customer insight.
BOTH SIDES OF THE TABLE
Retail buying experience combined with supplier-side consultancy, bringing an understanding of how buyers, brands and manufacturers work together.
FROM BUYING TO CONSULTANCY.
RANGE & CATEGORY STRATEGY
Restructured a key category in response to an ambition to grow market share, developing the range and commercial recommendations before presenting the strategy directly to the CEO.
RANGE BUILDING & RETAIL LAUNCHES
Experience building and launching ranges within major UK retailers, translating customer insight, trend and commercial targets into product.
SUPPLIER-SIDE CONSULTANCY
Working directly with global manufacturers, bringing a buyer’s perspective to product, costing, range development, presentations and UK retail strategy.
UK RETAIL OPPORTUNITIES
Helping suppliers identify the right UK retail targets — assessing product, price and commercial fit before approaching buyers.
