A BUYER’S EYE.
Selected projects across buying, product, trend and retail strategy — working with both retailers and suppliers.
RANGE & CATEGORY STRATEGY
RESHAPING A DENIM RANGE FOR GROWTH.
The brief
Review an established denim category where the ambition was to grow market share and identify where the range could work harder.
The work
Analysed the existing range architecture, price points, product mix and competitor landscape to identify gaps and opportunities. Recommendations were developed into a clear category strategy and presented directly to the CEO.
The impact
A more focused range direction built around clearer product roles, commercial opportunities and areas for future growth.
SUPPLIER & RETAILER STRATEGY
OPENING THE DOOR TO A MAJOR UK RETAILER.
The brief
Support an overseas accessories supplier looking to grow its UK business and identify realistic opportunities with major retailers.
The work
Reviewed the supplier’s product offer, capabilities and pricing through a UK buyer’s lens, identifying where the strongest opportunities sat. I helped shape the product proposition and buyer approach, before introducing the supplier to a relevant major UK retailer and supporting the conversations that followed.
The impact
The introduction developed into a new retail customer and significant new business for the supplier.
RANGE BUILDING & PRODUCT DEVELOPMENT
BUILDING A NEW RANGE FROM THE GROUND UP.
The brief
Supported shaping and growing a new womenswear clothing proposition for a major UK retailer, developing ranges that balanced customer needs, commercial targets and a clear product identity.
The work
Worked across product, pricing and range architecture to build commercially balanced assortments, identifying key items, category opportunities and appropriate price points. Product development was informed by competitor analysis, trend direction and a clear understanding of the target customer.
The impact
Helped establish the product foundations for the new proposition, taking it from early range development through to a customer-facing retail offer.
UK MARKET & RETAILER STRATEGY
BRINGING A BUYER’S EYE TO UK GROWTH.
The brief
Support a large international fashion manufacturer looking to strengthen its position with UK retailers and develop new business opportunities across multiple product categories.
The work
Provided ongoing UK market and buyer insight across product, trend, retailer strategy and new opportunities. Worked with the wider team to review product direction, strengthen buyer-facing presentations and identify where the manufacturer’s capabilities had the strongest fit with individual retailers and categories.
The impact
A more targeted approach to the UK market, with product development, presentations and retailer conversations shaped around the needs of individual buying teams rather than a one-size-fits-all proposition.
COMMERCIAL BUYING & PRODUCT EXPERTISE
DELIVERING RECORD SALES & MARGIN PERFORMANCE.
The brief
Take ownership of an established footwear and accessories department, balancing strong commercial performance with the right product, pricing and range mix.
The work
Managed the category across product selection, range architecture, pricing, costing and supplier strategy, using sales performance and customer insight alongside product instinct to continually refine the offer.
The impact
Delivered the strongest sales and margin performance the department had achieved in years.